An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
Blog Article
In our quest for that lightest bottle probable, we took our eyesight to the team of specialist glassmakers. Discovering shapes and glassblowing approaches to minimise glass use without the need of compromising longevity.
This new, lightweight bottle is often a point of exquisite magnificence; but much more importantly, it demonstrates what can be done With regards to lightweighting glass. We will keep on applying these learnings across our vary, getting extra progressive strides as we look to the future of Scotch.”
From American bourbon to Scotch whisky, examine our helpful tutorial to the differing types of whisky, how they’re designed And just how they differ.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become developed by adopting a test-and-learn design, creating and Checking out with no limitation and imagining what the future of light-weight luxurious packaging could carry.
International Structure Director at Diageo, Jeremy Lindley who led the look undertaking, said, “Johnnie Walker Blue Label Ultra was born from an ideation session investigating the future of luxury. With other categories relocating to light-weight – including eyewear and significant-performance cycling – we questioned whether luxury spirits could stick to match. “We took our vision to some group of expert glassmakers and during a five yr take a look at-and-discover process gradually identified how to build tasteful, light-weight glass.
The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking design could encourage the more lavish, lightweight, and small-carbon whisky bottles of tomorrow.
As well as external glass makers, the manufacturer rethought all facets of how the bottle is intended, designed and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for the first time at any time, intended reforming the enduring Johnnie Walker sq. bottle.
Certainly—this collectible edition might be purchased online and shipped securely towards your doorway with signature confirmation.
Liquid Light-weight enveloped guests in a mesmerizing interplay of sunshine and shadow, with going gentle passing as a result of glass sorts and projecting exquisite designs onto white partitions.
Learn more about Spirit of Progress – our world ESG programme to assist produce a extra inclusive and sustainable planet.
The complex worries that lightweighting offers led us to include numerous design and style and creation specs that we could not have envisaged In the beginning of our journey; through the prerequisite of a tear drop condition which we have moulded to still mimic the long-lasting square method of Johnnie Walker bottles, to the addition of the protective cage to permit to get a spherical base, along with the hand-building and filling of every personal bottle to prevent damages in production.
“We took our eyesight to a crew of pro glassmakers and during a five 12 months test-and-find out course of action little by little uncovered how to develop stylish, lightweight glass. The complex troubles that lightweighting offers led us to include many style and manufacturing requirements that we couldn't have envisaged Firstly of our journey; from the requirement of a tear drop condition which we have moulded to even now mimic the enduring sq. kind of Johnnie Walker bottles, on the addition of a protective cage to allow to get a spherical base, more info plus the hand-building and filling of every particular person bottle to stop damages in generation.”
We figured out that the lightest, strongest glass bottle you may make with no compromising longevity is actually a teardrop form.
Expert whisky tasting will take exercise. Use our do's and don'ts to demystify the practical experience and revel in your drams in an entire new way.
We have been a world chief in beverage Alcoholic beverages with An impressive collection of brand names throughout spirits and beer.
Liquid Light-weight enveloped readers in a very mesmerizing interplay of sunshine and shadow, with relocating light passing as a result of glass kinds and projecting stylish styles onto white partitions.
With our devoted deal with presenting lightness throughout every style and design component, we launched a precise lattice stopper, a bamboo frame plus a protecting transportation box.